Tom Peters writes in his book Re-Imagine that companies
should "seek cool customers" which is, many times, easy to say but a
very difficult proposition. We've been extremely fortunate to
work with some of the coolest, leading edge companies (and people)
in a variety of industries. It is our sincerest belief that pursuing
innovative clients gives us a unique opportunity to accomplish monumental
successes. It not only makes us better at what we do, it's a heck
of a lot more fun and rewarding.