Isn't this what it's really all about? While what we do isn't brain surgery, it's our approach to our work that makes us special. We approach everything we do with a strong determination, an intense passion and continual focus on meeting the objectives of our clients.

Ok, don't freak out on this, but SAFE ADVERTISING IS DEAD! We strongly feel that if a creative concept that we've developed doesn't scare at least one person in our client's organization - sales manager, head of operations, accountant, etc., then its true creativity has to be questioned. It must be cutting edge, gutsy, stand out and all that other good stuff to separate from the competitive set. Think of some of the most memorable campaigns you've seen and ask yourself if they didn't scare someone when presented:

• Where's the Beef?
• Less Filling, Great Taste
• Plop, Plop, Fizz, Fizz
• The Un Cola

And how'd you like to be the advertising/marketing firm that went to Nike and said, "Hey, we aren't even going to use your name in your marketing." Would you honestly have had the guts to say "Ok, go for it!"? Just look at what it's done for their market share.